| Science Media Centre of Canada Centre Canadien Science et Médias |
|
|---|---|
| Abbreviation | SMCC/CCSM |
| Formation | 2010 |
| Legal status | Non-profit organization |
| Purpose/focus | Science and society in Canada |
| Location | Ottawa |
| Region served | Canada |
| Director | Penny Park |
| Website | Science Media Centre of Canada |
The Science Media Centre of Canada (SMCC) was formally opened on September 27 2010. It is located in Ottawa.
The purpose of the centre is to serve journalists with accurate information on scientific matters. The centre has a Research Advisory Panel of 20 Canadian scientists who will make their expertize available in a simple and understandable manner. In order to secure objectivity the centre has an Editorial Advisory Committee of 6 journalists. The centre is bilingual.
The ultimate goal of SMCC is an "increased public engagement with science issues through media coverage of science that is more informed, more accurate and more incisive."
Science Media Centres exist in other countries; UK, Australia and New Zealand. The Science Media Centre of Canada is independent with respect to the other centres.